The only post you need to crack SEO.

Every founder I've spoken to in the last decade tends to complicate SEO.

Especially when they hear about 200 ranking factors that Google considers for SERP ranking.

Here is a complete list if you are curious.

The thing is, there is no way in hell you can qualitatively build a page that aligns with all the 200 ranking factors.

this is a very stupid thing to say, but I am saying it because it needs to be said.

Having said that Google, Bing, or any other

search engine has one job, answer customer questions as accurately as possible.

That means that any content that can answer a customer query should ideally rank for that specific question.

And the queries that are direct questions that can potentially have a direct answer as posts or blogs are called

Response posts

In our example of a sales CRM, i.e. if you are a marketer for a CRM selling specifically to enterprise sales folks.

A good response post would be for the question "Why CRM is important for enterprise?"

Though I would suggest not to considering the competition it already has for our discussion here this is a good example.

Other examples of such query questions can be found in "People also ask" sections in SERPs.

The best way to get these questions is to ask your customers and then combine those questions with what you would find in "People also ask" sections on search result pages.

Any overlap needs to be written about.

This does 2 things,

1. You now have a resource answering all your customer queries.

2. You have content that your customers are searching for, which essentially equals to high-quality organic traffic.

Other sources include,

• Quora

• StackExchange

• Reddit

• Private groups where target customers hangout like Revgenius for Sales folks

Structure of a response post

Once you do have a list of such questions the next step is to write the article.

You can write this in any way you think makes sense to your customers but in my experience, the following structure works the best,

Section 1 -- Introduction - 2-4 line introduction to the article minus the fluff.

Section 2 - Direct Answer to the question asked - again 2-4 lines. The idea is to try and get our answers to be featured snippets.

Ideally the first position.

This is something Google captures directly from your article based on what it thinks is the right -direct answer to the query.

Section 2, makes this easier for Google to find.

Section 3 - Detailed explanation of the answer in section 2. Pretty sure there are other things we need to mention to make this answer better. Think of something like research data.

Sections 4 and 5 - Any related content that is logically next in the line of questions or thought processes. For example - For our question about CRM, the next logical question can be what features to look for or what would an enterprise CRM costs. Here is a good example,

Inbound marketing is something that Hubspot almost always ranks for, but here is an Amazon page ranking for this.

Following the structure we described above.

That's about it.