Syndicated Snippets - Google's new Listicle SERP

If you are startup 2 types of content works best when trying to quickly (45-60 days) get organic traffic to your website

1. Response posts

2. Listicles

I’ve covered response posts in detail here.

Right after response posts, the best type of content which has the highest chances of showing up for a high intent search is a listicle.

And this also usually has the highest amount of shareability and content density.

Last week, I was trying to do some keyword/content research around “Product marketing”, trying to figure out what the competition looked like for various searches.

AND I found something interesting, this 👇

usually a listicle would look something like this👇

I am calling this “Syndicated snippets section” , ofcourse until I find out what Google calls it.

From the only search I could find where I could find syndicated snippets, here is what I realised

1. List item syndication - Syndicated snippets as the name suggests is a syndication of snippets for each possible list item that would usually show up for the search
   

2. The results are still limited 9 list items. The above screenshot shows 10 but the result irrespective of device shows up in 3X3 rows and we will have to press “show more” button to see the 10th or more list items.
   

3. High density list items - From the limited exposure I have on this, my understanding is that syndicated snippets show up for list items which themselves are a high content density keywords or listicles themselves. Like Content marketing or pricing in the “product marketing strategies” above.

How can you make use of this?

Quite frankly, nothing changes in your content plan.

But this also emphasis that Hub and spoke mode of content still works.

i.e. A hub in our case a large article with 8+ list items on “Product Marketing strategies”

With each list item connected to a spoke i.e. a stand alone article like “pricing” or “content marketing”.

Will still work.

Here is what you would need to do.

1. Figure out a hub content or a listicle content whose list items themselves are pretty deep topics in out cast “Product marketing strategies” “SaaS marketing Strategies” “ML data analysis techniques” etc
   

2. Write a long form 1800+ words listicle for the topic
   

3. For each item in the list write an evergreen long form article 2000+ words. If they can be listicles do a 1800+ word listicle or response posts if they are not listicles.
   

4. Do that until you cover the entire list.
   

5. Logically connect all of the articles like Hub and spoke.

I am hoping the rule of 30 would work here, i will tell you more once I experiment and see the results.

Until next time.